Bc. Andrea Jordanová

Master's thesis

Jazyková analýza manipulativních strategií reklam v bulharštině a češtině (na bázi reklam finančních institucí)

Language analysis of manipulative strategies of the advertisements in Bulgarian and Czech (based on advertisements of banks)
Abstract:
This diploma thesis deals with comparative language analysis of manipulative strategies and their using in Bulgarian and Czech television advertisements of banks. Our goal was to find out, with what ways they manipulate with us through language. What manipulation strategies are the most frequently applied and how they are manifested.
Abstract:
Práca sa zaoberá komparatívnou jazykovou analýzou manipulatívnych stratégií a ich použitím v televíznych reklamách bulharských a českých bánk. Našim cieľom bolo zistiť, akým spôsobom nami reklamy manipulujú prostredníctvom jazyka, aké sú najčastejšie uplatňované manipulatívne techniky a ako sa prejavujú.
 

Keywords

reklama televízna reklama jazyková manipulácia manipulatívne stratégie manipulatívne techniky bulharské reklamy české reklamy persuázia advertisement television advertisement language manipulation strategies of manipulation Bulgarian advertising Czech advertising persuasion
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2015
Identifier: https://is.muni.cz/th/j4c60/

Thesis defence

  • Date of defence: 15. 6. 2015
  • Supervisor: Mgr. Elena Krejčová, Ph.D.
  • Reader: Mgr. Zornica Cvetanova Cvetkova, Ph.D.

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