Starting a business in the area of pet supplies

Ekaterina Vlasova

Bachelor's thesis

Abstract:

The aim of this bachelor thesis is to provide a viable business plan for an affiliate model for an online shop with a retail component for the sale of collars with GPS trackers in Prague and Czech Republic. The focus is to create a business plan, with projections of the future revenue that support assumptions of cost-effectiveness as related to new business in the Czech Republic. It is divided into two parts. The first, represents a theoretical background, analysis of the literature about the business plan structuring, which is devoted to be a source for an analytical part. It describes the formulation of the business plan; competitor observation and break even point analysis tangentially tied to financial forecasting. First of all, the vision of the company is presented along with fundamental information such as the management structure of the company, location or target markets. Followed by revenue projections, and a profit and loss statement. Finally, required financial forecasts as well as break-even points are calculated and explained. Conclusion contains possible ways of further business development regarding new fields of product application and possible partnerships.

Keywords

business plan, break-even point, starting business, pet supplies

Language used: English

Date on which the thesis was submitted / produced: 11. 3. 2016

Thesis defence

• Supervisor: Ing. Petr Procházka, MSc Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics and Management / Economics and Management