Dopad pandemie Covid 19 na on-line nákup potravin na českém trhu – Tereza Veselá
Tereza Veselá
Bachelor's thesis
Dopad pandemie Covid 19 na on-line nákup potravin na českém trhu
The impact of the COVID-19 pandemic on online grocery shopping on the Czech market
Abstract:
Cílem této bakalářské práce je provést analýzu dopadů pandemie COVID-19 na nákupní chování spotřebitelů na českém trhu a na základě analýzy stávající marketingové komunikace tří e-shopů se zaměřením na sortiment potravin formulovat konkrétní návrhy a doporučení. Za účelem splnění tohoto cíle byla provedena literární rešerše, analýza současné marketingové komunikace e-shopů Rohlík, Košík a iTesco a …moreAbstract:
The aim of this bachelor thesis is to analyse the impact of the COVID-19 pandemic on consumer purchasing behaviour on the Czech market and to formulate specific proposals and recommendations based on the analysis of the existing marketing communication of three e-shops with a focus on the food assortment. In order to achieve this objective, a literature research, an analysis of current marketing communication …more
Language used: Czech
Date on which the thesis was submitted / produced: 8. 12. 2022
Identifier:
https://vskp.vse.cz/eid/88180
Thesis defence
- Date of defence: 11. 1. 2023
- Supervisor: Milan Postler
- Reader: Jitka Volfová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/88180
Vysoká škola ekonomická v Praze
Bachelor programme:
Mezinárodní obchod
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