Marketingová strategie firmy Ideal Place s.r.o. – Bc. Markéta Kratochvílová
Bc. Markéta Kratochvílová
Master's thesis
Marketingová strategie firmy Ideal Place s.r.o.
Marketing strategy of the Ideal Place s.r.o. Company
Abstract:
Diplomová práce se věnuje tématice marketingu, marketingového prostředí a jednotlivým marketingovým analýzám, které blíže zkoumají vnitřní a vnější prostředí konkrétního podniku. Jednotlivé analýzy mají za cíl odhalit silné a slabé stránky, které podnik podporují v rozvoji a růstu nebo ho naopak v rozvoji brzdí. Dále pojednává o významu malých a středních podniků v Evropské unii, jež jsou vnímány jako …moreAbstract:
The diploma thesis deals with the topics of marketing, marketing environment and individual marketing analyzes, which examine the internal and external environment of a particular company. The individual analyzes aim to identify strengths and weaknesses that support or slow down a development and growth. It also describes the importance of small and medium-sized businesses in the European Union, which …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 3. 2022
Thesis defence
- Supervisor: Ing. Stanislav Rojík, Ph.D.
Citation record
ISO 690-compliant citation record:
KRATOCHVÍLOVÁ, Markéta. \textit{Marketingová strategie firmy Ideal Place s.r.o.}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/i6zf7f/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Public Administration and Regional Development - Sez. Ústí - Tábor
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