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Analýza trhu šablon pro CMS – Bc. Lukáš Astaloš

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Bc. Lukáš Astaloš

Master's thesis

Analýza trhu šablon pro CMS

Analysis of CMS template market

Abstract: The aim of the thesis is analysis of the most commonly used content management systems (CMS) and exploration of the CMS templates market. In theoretical research part are described the possibilities of template selling and their business models including value proposition definition. The practical application part describes template creation process including analysis, design and chosen strategy.

Abstract: Cieľom diplomovej práce je analýza najbežnejšie používaných redakčných systémov pre tvorbu webov a zmapovanie trhu s pre ne určenými šablónami. Práca popisuje možnosti predaja šablón a používané obchodné modely, vrátane definície hodnotovej ponuky. V praktickej časti je popísaný proces tvorby šablóny, vrátane analýzy, návrhu a zvolenej stratégie.

Keywords: redakčný systém, CMS, content management system, WordPress, Drupal, Joomla, Blogger, Magento, šablóna, template, theme, Envato, ThemeForest, obchodný model, business model, canvas

Language used: Slovak

Thesis defence

  • Date of defence: 23. 6. 2015
  • Supervisor: Ing. Leonard Walletzký, Ph.D.
  • Reader: doc. Ing. RNDr. Barbora Bühnová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky


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