Bc. Ľudovít Kolman

Bachelor's thesis

Tvorba marketingového plánu

Marketing Plan Creation
Abstract:
The objective of this bachelor thesis is creation of marketing plan. The parts of the marketing plan and single steps of its creations are described in the theoretical part. The theory of this thesis is applied in the practical part and the marketing plan for the project Mňamko was created. The goal of project Mňamko is to support and distribute healthy food at schools.
Abstract:
Cieľom tejto bakalárskej práce je vypracovanie marketingového plánu. V teoretickej časti som popísal časti marketingového a jednotlivé kroky jeho zostavenia. V praktickej časti som aplikoval teóriu a zostavil som konkrény plán pre projekt Mňamko, ktorý je zameraný na podporu a distribúcia zdravej stravy na školách.
 

Keywords

marketingový plán marketingový výzkum situační analýza marketingový mix akční programy marketing plan marketing research situation analysis marketing mix action programs
 
Language used: Slovak
Date on which the thesis was submitted / produced: 24. 4. 2015
Identifier: https://is.muni.cz/th/qulcf/

Thesis defence

  • Date of defence: 1. 6. 2015
  • Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
  • Reader: Ing. Daniela Kolouchová

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Economy and Management / Business Management

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