Bc. Romana Hrušková
Bachelor's thesis
Společenská odpovědnost bank v ČR
Corporate Social Responsibility of Banks in the Czech
Abstract:
Bakalářská práce na téma společenská odpovědnost bank v ČR objasňuje pojem CSR firem a mapuje stav společenské odpovědnosti a její implementace ve vybraných bankách České republiky. Společensky odpovědné firmy se chovají v souladu s potřebami vnitřního a vnějšího okolí firmy a přispívají k celkovému zlepšování stavu společnosti, to vše nad rámec svého působení. Hlavním cílem mé práce je analýza strategií …moreAbstract:
This bachelor thesis on the topic of corporate social responsibility of banks in the Czech Republic clarifies the CSR concept and maps the current state of social responsibility and its implementation in selected banks within Czech Republic. Socially responsible companies behave in accordance with the needs of internal and external environment of the company and contribute to the overall improvement …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier:
https://is.vsfs.cz/th/zw3eg/
Thesis defence
- Date of defence: 2. 6. 2015
- Supervisor: Ing. Vilém Kunz, Ph.D.
- Reader: Mgr. Michal Tomčík, PhD.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
Účinnost CSR (Corporate Social Responsibility) projektů v marketingové komunikaci firem
Adéla Šlajchová -
Corporate social responsibility and its effectiveness for competitiveness of business
Iuliia Vasilenko -
Corporate social responsibility and its role in the public relations
Ekaterina Sukhova -
Corporate social responsibility and its role in the public relations
Darina Khomenko -
Corporate social responsibility and its role in the public relations
Nelli Darbinyan -
Modern Corporate Social Responsibility
Nazerke Kalniyazova -
Péče o zaměstnance jako součást Corporate Social Responsibility na příkladu organizace Škoda Auto, a. s.
Lenka Ječná -
Corporate social responsibility and business competitiveness
Dijana Drinčić