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Ozgun Ucar

Master's thesis

Marketing in Economic Crisis

Marketing in Economic Crisis
Abstract:
This study aims to understand the role of marketing during and after economic downturn. And it’s searching an answer for the questions such as „What are the key marketing strategies to survive in recession?“, „How does recession impact companies Marketing Strategies?“, „What are the Marketing Strategies in recovery period to enable growth?“
 

Keywords

crisis marketing recession
 
Language used: English
Date on which the thesis was submitted / produced: 14. 12. 2009
Identifier: http://evskp.uhk.cz/eM91

Thesis defence

  • Date of defence: 14. 1. 2010
  • Supervisor: Karel Lacina
  • Reader: Tomáš Kala

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Univerzita Hradec Králové

UHK, Fakulta informatiky a managementu

Master programme / field:
Systémové inženýrství a informatika / Informační management

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