Ozgun Ucar
Master's thesis
Marketing in Economic Crisis
Marketing in Economic Crisis
Abstract:
This study aims to understand the role of marketing during and after economic downturn. And it’s searching an answer for the questions such as „What are the key marketing strategies to survive in recession?“, „How does recession impact companies Marketing Strategies?“, „What are the Marketing Strategies in recovery period to enable growth?“
Language used: English
Date on which the thesis was submitted / produced: 14. 12. 2009
Identifier:
http://evskp.uhk.cz/eM91
Thesis defence
- Date of defence: 14. 1. 2010
- Supervisor: Karel Lacina
- Reader: Tomáš Kala
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Hradec Králové. ArchivUniverzita Hradec Králové
UHK, Fakulta informatiky a managementuMaster programme / field:
Systémové inženýrství a informatika / Informační management