Opening an international school: A business case study

Madina Ualikhanova

Bakalářská práce

Abstract:

This thesis deals with creation of an international private school in Astana, Kazakhstan. The author investigates the main methods and techniques used for development of the pro-ject on the basis of research and forecasting of market condition. The aim is to summarize all requirements needed for opening a new international private school.Thesis consists of two parts: literature review and analytical part. Literature review is rep-resented by theorethical background, which is devoted to be a source for an analytical part.There are submitted the maintenance of process of development of the organization, the characteristic is given to the main types of strategy of development, the role and structure of business planning in the first part of work. The analytical part is dedicated to the re-search about creation of new school. The results of the conducted field market research which allowed to define a profile of potential clients, calculation of consumer demand for the main project and a detailed description of the business plan are described in practical part. All the calculations have done and the risks and guarantees were fulfilled.

Keywords

business plan, opening an international school, private school

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 3. 2016

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration