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Master's thesis

Sport marketing and its social implications

Sport marketing and its social implications
Abstract:
Sport has been a part of human life for centuries. The sport, which has been done for different purposes and in different ways since the early ages, has changed every day, has been renewed and has gained different dynamics. The sport, which was previously performed with an amateur spirit, has become more and more professional and has started to be done within certain rules. The economic developments …more
Abstract:
Sport has been a part of human life for centuries. The sport, which has been done for different purposes and in different ways since the early ages, has changed every day, has been renewed and has gained different dynamics. The sport, which was previously performed with an amateur spirit, has become more and more professional and has started to be done within certain rules. The economic developments …more
 

Keywords

Sports industry sports marketing Sports Social implications
 
Language used: English
Date on which the thesis was submitted / produced: 20. 7. 2020
Identifier: https://is.vsfs.cz/th/q9lk5/

Thesis defence

  • Date of defence: 27. 8. 2020
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ph.D. Vadim Semenenko, MBA

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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