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Dominik Zavřel

Bachelor's thesis

Project management within the rebranding of AUTOKLÍČE.CZ

Projektové řízení v podniku
Abstract:
Tato práce se zabývá rebrandingem ve společnosti AUTOKLÍČE.CZ, který po epidemické situaci v České republice vede naše mateřská společnost Jduna to s.r.o. s cílem zvýšit prodej a prosadit tuto novou značku na trhu.
Abstract:
This thesis is written about rebranding in company AUTOKLÍČE.CZ that was lead by our mother company Jduna to s.r.o. after the epidemic situation in Czech Republic with goal in increasing sales and promoting this new brand on the market.
 

Keywords

rebranding marketing Značka projektový management

Keywords

brand rebranding marketing project management
 
Language used: English
Date on which the thesis was submitted / produced: 9. 5. 2022

Thesis defence

  • Supervisor: Ing. Leopold Tanner, MSc MBA
  • Reader: Lucie Mašterová, Ph.D.

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Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTON
https://is.newton.university/zp/17703 Reference to the local database file of the institution