Bc. Ludmila Filipová
Master's thesis
Franchising firmy McDonald's
McDonalds Franchising
Abstract:
V diplomové práci se věnuji franchisingu firmy McDonald’s. Hlavním cílem je kontrola dodržování standardů a norem stanovených společností ze strany franchisantů společnosti na území hlavního města Prahy.Abstract:
In my Master's thesis I deal with McDonald's franchising. The main objective is to check compliance of appointed branches, located in of the capital city of Prague, with standards and norms set by the franchisors of the company.
Language used: Czech
Date on which the thesis was submitted / produced: 3. 5. 2018
Identifier:
https://is.vsh.cz/th/m6f8e/
Thesis defence
- Date of defence: 12. 6. 2018
- Supervisor: doc. Ing. Lenka Turnerová, CSc.
- Reader: Ing. Bc. Jan Chromý, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
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