The Loyalty Programme of the National Museum – Ing. Alena Dziamidava
Ing. Alena Dziamidava
Master's thesis
The Loyalty Programme of the National Museum
The Loyalty Programme of the National Museum
Abstract:
This thesis explores how loyalty programmes can be used in marketing of non-profit cultural institutions to increase public engagement. The efficiency of a loyalty programme is estimated from the customer perspective. In the case study of the loyalty programme of the National Museum of the Czech Republic the consumer data is analysed with the purpose to give recommendations for performance improvement …more
Language used: English
Date on which the thesis was submitted / produced: 12. 4. 2017
Identifier:
https://is.vsfs.cz/th/uwiai/
Thesis defence
- Date of defence: 9. 6. 2017
- Supervisor: Ing. Petra Jílková, Ph.D.
- Reader: Ing. Jiří Šnajdar
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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