The Loyalty Programme of the National Museum – Ing. Alena Dziamidava
Ing. Alena Dziamidava
Master's thesis
The Loyalty Programme of the National Museum
The Loyalty Programme of the National Museum
Abstract:
This thesis explores how loyalty programmes can be used in marketing of non-profit cultural institutions to increase public engagement. The efficiency of a loyalty programme is estimated from the customer perspective. In the case study of the loyalty programme of the National Museum of the Czech Republic the consumer data is analysed with the purpose to give recommendations for performance improvement …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 12. 4. 2017
Identifikátor:
https://is.vsfs.cz/th/uwiai/
Obhajoba závěrečné práce
- Obhajoba proběhla 9. 6. 2017
- Vedúci: Ing. Petra Jílková, Ph.D.
- Oponent: Ing. Jiří Šnajdar
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
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