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Bc. Klíčová Klíčová

Bachelor's thesis

Vliv online reputace na zákazníka v gastronomii

Impact of online reputation on a customer in gastronomy
Abstract:
Tématem bakalářské práce je vliv online reputace na zákazníka v gastronomii. Tato práce se zaměřuje zejména na jednu z oblastí online reputace, a to na online uživatelské recenze. Pro práci byla zvolena výzkumná otázka: „Jaký vliv mají online recenze na zákazníka v gastronomii?“. Teoretická část práce popisuje spotřební chování, kupní rozhodování, online reputaci, online recenze a vysvětluje pojmy …more
Abstract:
This bachelor thesis explores the impact of online reputation on a customer in gastronomy. It focuses primarily on one area of online reputation, namely online user reviews. For this study, the research question was: "How do online reviews affect the customer in gastronomy?". The theoretical part of the thesis covers consumer behavior, purchasing decisions, online reputation, and online reviews and …more
 

Keywords

UGC eWOM spotřební chování online recenze online reputace gastronomický podnik consumer behavior online reviews online reputation gastronomy business
 
Language used: Czech
Date on which the thesis was submitted / produced: 22. 4. 2022
Identifier: https://is.vsh.cz/th/fqp1q/

Thesis defence

  • Date of defence: 6. 6. 2022
  • Supervisor: Ing. Štěpán Chalupa, Ph.D.
  • Reader: Ing. Jan Mastný

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová a ekonomická
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Institute of Hospitality Management and Economics

Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Hospitality Management

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