Miroslav Nováček
Bachelor's thesis
Moderní marketingová komunikace podniku
Modern Marketing Communication of the Company
Abstract:
Tato bakalářská práce zkoumá marketing ve vysoké dynamice současného podnikatelského prostředí, zdůrazňuje význam inovací a efektivity v marketingové komunikaci pro udržení konkurenceschopnosti. V této turbulentní době je důležité pochopit, jak správně využívat marketingové nástroje a přístupy. Cílem práce je navrhnout inovativní marketingovou komunikaci pro vybraný podnik. Tento cíl práce je naplněn …moreAbstract:
This bachelor thesis explores marketing in the highly dynamic contemporary business environment, highlighting the importance of innovation and effectiveness in marketing communication to maintain competitiveness. In these turbulent times it is important to understand how to use marketing tools and approaches correctly. The aim of this paper is to construct a marketing communication design that innovates …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2024
Identifier:
https://is.vsfs.cz/th/izx3f/
Thesis defence
- Date of defence: 4. 6. 2024
- Supervisor: doc. PhDr. Ing. Václav Kupec, Ph.D.
- Reader: doc. Ing. Aleš Hes, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Economics and Management
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