Využití online marketingu ve vybraném kosmetickém e-shopu – Bc. Kateřina Riedlová
Bc. Kateřina Riedlová
Master's thesis
Využití online marketingu ve vybraném kosmetickém e-shopu
Use of on-line marketing of the selected cosmetics e-shop
Abstract:
Tato diplomová práce se zabývá tématem využití online marketingu pro vybraný kosmetický e-shop. Práce se soustředila na sociální sítě využívané pro marketingové účely. Práce analyzovala součastný stav sociálních sítí vybrané společnosti. Zabývala se problémy, které u jejichž kanálů jsou. Dále se práce zabývala stavem webových stránek a dalšími online marketingovými nástroji. Cílem společnosti práce …moreAbstract:
This diploma thesis deals with the topic of using online marketing for a selected cosmetic e-shop. The work focused on social networks used for marketing purposes. The work analyzed the current state of social networks of a selected company. She dealt with the problems with which channels. Furthermore, the work dealt with the state of the company's website and other online marketing tools. The aim …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 12. 2022
Thesis defence
- Supervisor: Ing. Petra Koudelková, Ph.D.
- Reader: Petr Novák, Ing.
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityMaster programme / field:
Management / Marketing
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