Ing. Filip Turlík, BA (Hons)

Master's thesis

Marketingové aktivity vedúce k úspechu organizácie v oblasti služieb

Marketing activities leading to the success of the organization of services
The theme of this thesis is the marketing activities leading to the success of the organization's services. The work is divided into three parts. The first part is a detailed analysis of the theoretical background focused on the areas of marketing, marketing environment, marketing and communication mix, analysis and distribution of services. The second part is analytical. It consists of analyzing the …more
Témou diplomovej práce sú marketingové aktivity vedúce k úspechu organizácie v oblasti služieb. Práca je rozdelená do troch častí. V prvej časti je podrobná analýza teoretických východísk zameraná na oblasť marketingu, marketingového prostredia, marketingového a komunikačného mixu, analýzu a rozdelenie služieb. Druhá časť je analytická. Je tvorená analýzou marketingového prostredia Polus City Center …more
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 4. 2012

Thesis defence

  • Date of defence: 14. 6. 2012
  • Supervisor: Ing. Naděžda Petrů, Ph.D.
  • Reader: Ing. Pavel Babka, MBA

Citation record

Full text of thesis

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