Practices and Enhancement Strategies of Corporate Social Responsibility in China: A Case Study of Huawei Technologies Co., Ltd.

Bc. Yezi Liu

Diplomová práce

Abstract:

With the development of the globalized economy, the attention to the issue of corporate social responsibility (CSR) is becoming more and more significant, and it has also created a boom in China. Stakeholders are expecting more and more from companies, and companies should take more and more responsibility. This study aims to analyze the current status of Huawei's CSR practices in China through quantitative research and to make suggestions on CSR strategies based on empirical data. This study first reviews the challenges of CSR in the context of China's rapid development, Huawei's current CSR practices, and other related CSR studies. It lays the foundation for the research of this paper. In the data collection section, this paper utilized a questionnaire survey to extensively collect evaluations of Huawei from stakeholders. The questionnaire was designed with a combination of quantitative and open-ended questions to assess participants' satisfaction with Huawei's CSR practices. IBM SPSS Statistics for data analysis was used to analyze the collected data in-depth. It shows whether Huawei's CSR performance is generally recognized by stakeholders and what problems exist in CSR practices. Further, based on the conclusion of the analysis, relevant CSR strategy suggestions are proposed for Huawei to further enhance CSR performance. In conclusion, the findings of this study not only have to guide significance for Huawei's future development strategy but also provide valuable experiences and references for other companies when implementing CSR strategies. Despite the limitations of the study in terms of sample selection and data collection methods, future research can expand on this foundation, including adopting a broader stakeholder perspective and qualitative research methods, to gain more comprehensive and in-depth insights.

Keywords

Corporate social responsibility, CSR stakeholder, Sustainable Development goals, CSR strategy

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 28. 3. 2024

Obhajoba závěrečné práce

• Vedoucí: doc. Ing. Irena Jindřichovská, CSc.
• Oponent: Eva Jančíková, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management