Umut Ayik

Master's thesis

Consumer Ethnocentrism at Turkey

Consumer Ethnocentrism at Turkey
Abstract:
In the international marketing environment, a market has begun to share a common culture, where similar perceptions are experienced, and habits begin to resemble each other. Even though consumers are turning into global consumers, it is even more important that such a transformation will be hindered by cultural factors. In recent years, consumers have begun to choose from as many foreign products or …more
Abstract:
In the international marketing environment, a market has begun to share a common culture, where similar perceptions are experienced, and habits begin to resemble each other. Even though consumers are turning into global consumers, it is even more important that such a transformation will be hindered by cultural factors. In recent years, consumers have begun to choose from as many foreign products or …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 17. 7. 2020

Thesis defence

  • Date of defence: 28. 8. 2020
  • Supervisor: Mgr. Ing. Miroslav Jurásek, Ph.D.
  • Reader: Ing. Miroslav Pavlák, Ph.D.

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance

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