Umut Ayik
Master's thesis
Consumer Ethnocentrism at Turkey
Consumer Ethnocentrism at Turkey
Abstract:
In the international marketing environment, a market has begun to share a common culture, where similar perceptions are experienced, and habits begin to resemble each other. Even though consumers are turning into global consumers, it is even more important that such a transformation will be hindered by cultural factors. In recent years, consumers have begun to choose from as many foreign products or …moreAbstract:
In the international marketing environment, a market has begun to share a common culture, where similar perceptions are experienced, and habits begin to resemble each other. Even though consumers are turning into global consumers, it is even more important that such a transformation will be hindered by cultural factors. In recent years, consumers have begun to choose from as many foreign products or …more
Language used: English
Date on which the thesis was submitted / produced: 17. 7. 2020
Identifier:
https://is.vsfs.cz/th/d93ma/
Thesis defence
- Date of defence: 28. 8. 2020
- Supervisor: Mgr. Ing. Miroslav Jurásek, Ph.D.
- Reader: Ing. Miroslav Pavlák, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance