Bc. Loník Loník

Master's thesis

CRM v teorii a praxi

CRM in Theory and Practise
Abstract:
Jedná se o diplomovou práci, která popisuje využití strategie Customer Relationship Management, a to včetně analýzy dat a jejího využití v konkrétní společnosti z pozice teoreticky definovaných kategorií CRM. Diplomová práce na téma „CRM v teorii a praxi“ je zaměřena na analýzu procesu zakázky formou Customer Experience, během kterého dochází k nejčastějšímu jednání se zákazníky. Diplomová práce bude …more
Abstract:
The diploma thesis describes the use of the Customer Relationship Management strategy, including data analysis and its use in a specific company from theoretically defined categories of CRM. The diploma thesis on the topic "CRM in theory and practice" is focused on analysis in the form of Customer Experience, during the process of each order to the most frequent communication with customers. The diploma …more
 

Keywords

Agilní projekt CRM Implementace RFP Zákaznická zkušenost Agile project Customer Customer Experience Implementation
 
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2022
Identifier: https://is.vsfs.cz/th/tbots/

Thesis defence

  • Date of defence: 8. 6. 2022
  • Supervisor: PhDr. Martina Švecová, MSc
  • Reader: Ing. Vladimír Ezr, CSc.

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University of Finance and Administration

Master programme / field:
Marketing Communication / Marketing Communication

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