Social Media as a Public Relations and Communications Tool

Ing. Irina Pak

Diplomová práce

Anotace:

The topic of my diploma thesis is the importance of social media in modern PR practices, the thesis argues that social media alone could be an efficient tool to promote a brand. I identify the advantages and the reasons, a company should focus its PR efforts on social media marketing. The main goal of the diploma thesis is to develop a comprehensive social media marketing plan tailored to Aurosa s.r.o., a start up company that focuses on premium beer for women.

Abstract:

The topic of my diploma thesis is the importance of social media in modern PR practices, the thesis argues that social media alone could be an efficient tool to promote a brand. I identify the advantages and the reasons, a company should focus its PR efforts on social media marketing. The main goal of the diploma thesis is to develop a comprehensive social media marketing plan tailored to Aurosa s.r.o., a start up company that focuses on premium beer for women.

Keywords

Social Media, Public Relations, Start Up, Press Release, SEO, Social Media Advertising, User Generated Content

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 4. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 14. 6. 2017
• Vedoucí: Mgr. Dagmar Sieglová, M.Ed.
• Oponent: Mgr. Pavel Kotyza

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication