Strategic Returns from CSR: A critical review of Warby Parker’s CSR initiative – Mirjamol Mamatov
Mirjamol Mamatov
Master's thesis
Strategic Returns from CSR: A critical review of Warby Parker’s CSR initiative
Strategic Returns from CSR: A critical review of Warby Parker’s CSR Initiative
Abstract:
This thesis investigates how Corporate Social Responsibility (CSR) initiatives can be strategically implemented to enhance a strategic outcome - a company's brand image. Through a qualitative case study of Warby Parker, the research analyses the alignment of CSR with core business objectives, stakeholder engagement in CSR development, and communication of CSR efforts. Drawing upon stakeholder theory …moreAbstract:
This thesis investigates how Corporate Social Responsibility (CSR) initiatives can be strategically implemented to enhance a strategic outcome - a company's brand image. Through a qualitative case study of Warby Parker, the research analyses the alignment of CSR with core business objectives, stakeholder engagement in CSR development, and communication of CSR efforts. Drawing upon stakeholder theory …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://vskp.vse.cz/eid/93693
Thesis defence
- Date of defence: 13. 6. 2024
- Supervisor: Tomáš Ryška
- Reader: Patrik Sieber
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/93693
Vysoká škola ekonomická v Praze
Master programme:
Management
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