Bc. Adrián Macháček

Master's thesis

Instore marketing

Instore marketing
Abstract:
The diploma thesis focuses on instore marketing and is divided into three parts: theoretical, analytical and conclusion. The aim of the work is to point out the importance of instore marketing and find out a suitable recommendations for the selected company - TMR, Inc. based on obtained information. From beginning the work deals with fundamental information obtained from the literature and the internet …more
Abstract:
Diplomová práca sa zameriava na instore marketing. Práca je rozdelená do troch častí: teoretická, analytická na návrhová. Cieľom je poukázať na dôležitosť instore marketingu a nájsť na základne získaných informácií vhodné odporúčania pre vybranú spoločnosť – TMR, a.s. Zozačiatku sa práca venuje základným informáciám získaných z odbornej literatúry a internetu. Analytická časť sa zameriava na kvalitatívny …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 18. 6. 2021

Thesis defence

  • Date of defence: 3. 9. 2021
  • Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
  • Reader: doc. Ing. Lenka Turnerová, CSc.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze

Institute of Hospitality Management in Prague

Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry