Bc. Adrián Macháček

Master's thesis

Instore marketing

Instore marketing
Abstract:
The diploma thesis focuses on instore marketing and is divided into three parts: theoretical, analytical and conclusion. The aim of the work is to point out the importance of instore marketing and find out a suitable recommendations for the selected company - TMR, Inc. based on obtained information. From beginning the work deals with fundamental information obtained from the literature and the internet …more
Abstract:
Diplomová práca sa zameriava na instore marketing. Práca je rozdelená do troch častí: teoretická, analytická na návrhová. Cieľom je poukázať na dôležitosť instore marketingu a nájsť na základne získaných informácií vhodné odporúčania pre vybranú spoločnosť – TMR, a.s. Zozačiatku sa práca venuje základným informáciám získaných z odbornej literatúry a internetu. Analytická časť sa zameriava na kvalitatívny …more
 

Keywords

marketingová komunikácia instore marketing spotrebiteľ komunikačné nástroje marketingové trendy podpora predaja TMR marketing communication consumer communication tools marketing trends sales promotion
 
Language used: Slovak
Date on which the thesis was submitted / produced: 18. 6. 2021
Identifier: https://is.vsh.cz/th/g97x3/

Thesis defence

  • Date of defence: 3. 9. 2021
  • Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
  • Reader: doc. Ing. Lenka Turnerová, CSc.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry

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