Quynh Nhu Hoang
Bachelor's thesis
Vliv sociálních médií na fashion marketing
The influence of social media on the fashion marketing
Abstract:
S rostoucí popularitou sociálních sítí se stávají klíčovým prostředkem pro marketingovou komunikaci, zejména v módním průmyslu. Tato bakalářská práce je zaměřena na jak pozitivní, tak i negativní dopad sociálních sítí na fashion marketing značky Zary. Teoretická část je zaměřena na definici marketingových nástrojů a pojmů. Dále zde popisuje influencer marketing, výhody a nevýhody, které může přinést …moreAbstract:
With the growing popularity of social media, they have become a key means of marketing communication, especially in the fashion industry. This bachelor thesis focuses on both the positive and negative impact of social media on the fashion marketing of the brand Zara. The theoretical part is dedicated to defining marketing tools and concepts. Furthermore, it describes influencer marketing, the advantages …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2024
Thesis defence
- Supervisor: Mgr. Jitka Ludvíková
- Reader: František Zjevík, MSc. DiS.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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