The influence/role of company's - social media generated content on CSR towards/in its employee's job satisfaction. - The case of juwi AG, Germany. – Myriam Xcareth Contreras Petlacalco
Myriam Xcareth Contreras Petlacalco
Master's thesis
The influence/role of company's - social media generated content on CSR towards/in its employee's job satisfaction. - The case of juwi AG, Germany.
The influence/role of company’s - social media generated content on CSR towards/in its employee's job satisfaction. The case of juwi AG, Germany
Abstract:
Komunikace je nejdůležitějším aspektem společenské odpovědnosti firem (CSR). Společnosti musí být společensky odpovědné, ale také musí o svém úsilí informovat své cílové publikum. Jsou-li iniciativy CSR adekvátně zprostředkovány všem zainteresovaným stranám, mohou přinést potěšující výsledky. Podle marketingové literatury jsou sociální média mocným a efektivním nástrojem dlouhodobé komerční komunikace …moreAbstract:
Communication is the most crucial aspect of corporate social responsibility (CSR). Companies must be socially responsible, but they must also inform their target audience about their efforts. If CSR initiatives are adequately conveyed to all stakeholders, they can produce gratifying results. According to marketing literature, social media is a powerful and effective instrument for long-term commercial …more
Language used: English
Date on which the thesis was submitted / produced: 26. 8. 2022
Identifier:
https://vskp.vse.cz/eid/88023
Thesis defence
- Date of defence: 19. 9. 2022
- Supervisor: Ludmila Štěrbová
Citation record
ISO 690-compliant citation record:
CONTRERAS PETLACALCO, Myriam Xcareth. \textit{The influence/role of company's - social media generated content on CSR towards/in its employee's job satisfaction. - The case of juwi AG, Germany.}. Online. Master's thesis. Praha: University of Economics, Prague. 2022. Available from: https://theses.cz/id/k7fcq2/.
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/88023
Vysoká škola ekonomická v Praze
Master programme:
International Business - Central European Business Realities
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