Bc. Adam Svoboda
Bachelor's thesis
Návrh nové marketingové značky ve službách
Design new marketing brand in the service
Abstract:
Předkládaná bakalářská práce se věnuje problematice tvorby nové marketingové značky ve službách. Její první část je věnována obecné rovině této problematiky, tedy historii marketingových značek, zásadám tvorby log, symbolům, barvám či typografii. Druhá část tuto obecnou metodiku aplikuji na konkrétní tvorbu nového loga. Charakterizuje odlišnost vytvořeného loga, a v souvislosti s veřejným průzkumem …moreAbstract:
The present thesis is devoted to creating new brand marketing services. The first part is devoted to this general topic, such as history of marketing brands, principles of creation of logos, symbols, colors and typography. The second part of this general methodology applied on the concrete creation of a new logo. Characterizes the difference produced logos, and related to public research analyzes the …more
Language used: Czech
Date on which the thesis was submitted / produced: 11. 11. 2014
Identifier:
http://is.vsh.cz/th/11543/vsh_b_b1/
Thesis defence
- Date of defence: 19. 1. 2015
- Supervisor: PhDr. Jaroslav Holoubek
- Reader: Ing. Bc. Jan Chromý, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry
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