Innovation and Creativity as a source of competitive advantage in the petroleum industry

Bc. Victoria Nikolaeva

Bakalářská práce

Abstract:

The bachelor thesis is focused on the problem of innovation and creativity in the oil and gas industry. The aim of the thesis is to study innovation and creativity, connections they have with competitive advantage, their importance as a source of improvement of company’s competitiveness and therefore profit, implementing variety of modern technologies into company’s operations and management. Furthermore, the thesis expands on history in order to show how innovation and creativity have been developing through time and what impact it has had on companies. The practical part of this bachelor thesis is mainly concentrated on a specific company from the fuel industry, on its background, current position in the market and its competitors by usage of various methodologies for data collection and analysis. Moreover, it provides possible ways of company’s development in suggestions and recommendations, relying on up-to-date, innovative and creative ideas.

Keywords

Innovation, creativity, competitive advantage, petroleum industry, management, SWOT-analysis, Porter’s Five Forces, Shell, ExxonMobil, fuel, oil and gas

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 4. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 7. 6. 2017
• Vedoucí: MSc Oldřich Dutý
• Oponent: Ing. Šimon Mastný, MBA

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance