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Mgr. Mária Fileková

Bachelor's thesis

Promotion of Cultural Values and Stereotypes in Advertising Orientated Towards Women

Promotion of Cultural Values and Stereotypes in Advertising Orientated Towards Women
Abstract:
Cieľom predkladanej bakalárskej práce je zhodnotiť vplyv reklamy v časopisoch určených pre ženy na anglosaskú spoločnosť. Práca sa pokúsi odpovedať na otázku, či reklama odzrkadľuje aktuálne hodnoty spoločnosti, udržiava tradičné hodnoty alebo skôr vytvára a presadzuje hodnoty nové. Praktická časť práce analyzuje reklamy z časopisov She a Glamour a porovnáva zastúpenie jednotlivých typov produktov …more
Abstract:
The objective of the thesis is to evaluate the impact of women's magazine advertising on the Anglo-Saxon society. One of the major questions examined is whether advertising reflects current values of society, upholds the traditional ones or creates and promotes new ones instead. The practical part of the thesis analyzes advertisements in She and Glamour and aims at comparing commodity profiles as well …more
 

Keywords

advertising stereotypes culture values portrayal of women She Glamour glossy magazines women’s magazines commodity profile behavioural roles
 
Language used: English
Date on which the thesis was submitted / produced: 7. 7. 2011
Identifier: https://is.muni.cz/th/f8anq/

Thesis defence

  • Date of defence: 7. 9. 2011
  • Supervisor: PhDr. Jitka Vlčková, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Bachelor programme / field:
Philology / English Language and Literature

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