Business ethics and consumer attitudes - cynicism and trust

Svetlana Kivi

Bakalářská práce

Abstract:

The following thesis is about business ethics and ethical consumerism. It contains information about the origins of these terms, factors affecting ethical consumption and production of goods. It also considers the creation of brands and the maintenance of a company's image in the era of new technologies, taking into account the influence of prosumers. It focuses on contradictions between business and ethical practice. The practical part involves a socio-economic comparison of two countries in order to understand respondents background and a survey of people from two different cultures in order to investigate whether consumers are involved in reasonable consumption and likely to support ethical brands. The survey revealed that young people are likely to take care of the environment and their consumption practises. Not all of them are aware about ethical issues, but many are interested. The answers also showed that there is no complete trust to the companies and some of their practises cause cynicism from consumers.

Keywords

Business ethics, Ethical consumerism, Corporate social responsibility

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Daniel Rosenhaft Swain, Ph.D. MA

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration