Consumer purchasing behaviour of beer in the Czech Republic – Rashid Khan
Rashid Khan
Master's thesis
Consumer purchasing behaviour of beer in the Czech Republic
Abstract:
With the advancement of technology and the on-set of globalization, the power of consumers is increasing tremendously. The needs of the consumers are to be considered while setting up a business related to any industry. The aim of this thesis is to derive the purchasing power of the consumers across the beer industry in the Czech Republic and the factors affecting it. The consumption of Pilsner Urquell …more
Language used: English
Date on which the thesis was submitted / produced: 7. 12. 2017
Thesis defence
- Supervisor: Ing. Petra Šánová, Ph.D.
Citation record
ISO 690-compliant citation record:
KHAN, Rashid. \textit{Consumer purchasing behaviour of beer in the Czech Republic}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/l68awo/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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