Consumer purchasing behaviour of beer in the Czech Republic

Rashid Khan

Master's thesis

Abstract:

With the advancement of technology and the on-set of globalization, the power of consumers is increasing tremendously. The needs of the consumers are to be considered while setting up a business related to any industry. The aim of this thesis is to derive the purchasing power of the consumers across the beer industry in the Czech Republic and the factors affecting it. The consumption of Pilsner Urquell beer is considered as an example for deriving these factors affecting the consumer purchasing behaviour. For this purpose, the beer industry is analysed and evaluated for observing the trends existing in the beer industry of the Czech Republic. The statistics pertaining to the beer industry in the Czech Republic are determined for obtaining the rate of consumption, production and other such aspects of the industry.The different qualities of beer are determined and studied in the thesis. Along with it, the pricing adopted in the beer industry over a period of years are determined and the contribution of the beer industry to the economy of the Czech Republic is derived in the thesis. The data is also collected from the people living in the Czech Republic and their responses helped in determining the impact of the factors that affect their purchasing behaviour across the beer industry in the Czech Republic.

Keywords

Consumer purchasing behaviour, beer consumption, beer statistics, consumer behaviour patterns, Czech beer industry, cost considerations, ease of availability, taste quotient, beer production, Pilsner Urquell beer, Social media

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 7. 12. 2017

Obhajoba závěrečné práce

• Vedúci: Ing. Petra Šánová, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / odbor:
Economics Policy and Administration / Business Administration