Responsibilities of Marketing Managers in the FMCG Sector and the Usage of Marketing Data – Max Ralph Carle
Max Ralph Carle
Master's thesis
Responsibilities of Marketing Managers in the FMCG Sector and the Usage of Marketing Data
Exploration of Marketing Managers’ tasks, data usage, and their barriers/frustrations throughout
Abstract:
This Master’s Thesis explores the different organizational structures of companies depending on their size, the tasks of marketing managers, their data usage, the barriers or frustrations that come along, and potential solutions. Throughout the thesis, in-depth interviews with marketing specialists mentioned in the organizational structures were used for the practical data collection part. The results …moreAbstract:
This Master’s Thesis explores the different organizational structures of companies depending on their size, the tasks of marketing managers, their data usage, the barriers or frustrations that come along, and potential solutions. Throughout the thesis, in-depth interviews with marketing specialists mentioned in the organizational structures were used for the practical data collection part. The results …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://vskp.vse.cz/eid/91282
Thesis defence
- Date of defence: 2024
- Supervisor: Miroslav Karlíček
- Reader: Radek Tahal
Citation record
ISO 690-compliant citation record:
CARLE, Max Ralph. \textit{Responsibilities of Marketing Managers in the FMCG Sector and the Usage of Marketing Data}. Online. Master's thesis. Praha: University of Economics, Prague. 2024. Available from: https://theses.cz/id/l9rv4f/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91282
Vysoká škola ekonomická v Praze
Master programme:
International Management
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