A Pricing Strategy for the Pharmaceutical Industry by Using Price Discrimination – Ing. Emilia Isabella Immonen, BA
Ing. Emilia Isabella Immonen, BA
Master's thesis
A Pricing Strategy for the Pharmaceutical Industry by Using Price Discrimination
A Pricing Strategy for the Pharmaceutical Industry by Using Price Discrimination
Abstract:
The aim of writing this thesis is to create a pricing strategy for Bayer HealthCare Pharmaceuticals which leads to the highest profits as well as increases the accessibility of medicines. The theoretical part focuses on describing the main concepts such as price discrimination, price elasticity, market segmentation and profit maximization. The practical part focuses on analyzing the findings. The proposed …more
Language used: English
Date on which the thesis was submitted / produced: 24. 4. 2014
Identifier:
https://is.vsfs.cz/th/edd9o/
Thesis defence
- Date of defence: 27. 6. 2014
- Supervisor: doc. Ing. Irena Jindřichovská, CSc.
- Reader: MBA Jiří Vicek
Citation record
ISO 690-compliant citation record:
IMMONEN, Emilia Isabella. \textit{A Pricing Strategy for the Pharmaceutical Industry by Using Price Discrimination}. Online. Master's thesis. Praha: University of Finance and Administration. 2014. Available from: https://theses.cz/id/la1ob2/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Theses on a related topic
-
Motivation in organizational change in pharmaceutical industry
YING ZHOU -
Intellectual Property and Access to Medicines: Patent Pooling as Access Enabler in Pharmaceutical Industry
Renata Nemkyová -
Pharmaceutical Industry - R&D Investment: Link to Profitability & Market Value
Martin Vlasatý -
Pharmaceutical Industry - R&D Investment: Link to Profitability & Market Value
Martin Vlasatý -
Application of price discrimination methods to increase the firms profit
Xun Cao -
Price discrimination in the Russian market of telecommunication
Aliya Bilyaeva -
The impact of advertising on price elasticity
Farid Naghiyev -
The impact of advertising on price elasticity
Farid Naghiyev