Bc. Marta Najdeková

Bachelor's thesis

Marketingová komunikácia firmy Bezpa Consult

Marketing communication of company Bezpa Consult
Abstract:
The aim of the bachelor thesis is to evaluate the marketing communication of the company Bezpa Consult and propose possible improvements in the given area. Secondary data from available sources and primary data obtained through marketing research will be used for the bachelor thesis. The first part of the bachelor's thesis will be devoted to the theoretical basis of marketing communication and the …more
Abstract:
Cieľom bakalárskej práce je zhodnotiť marketingovú komunikáciu firmy Bezpa Consult a navrhnúť možné zlepšenia v danej oblasti. Pre bakalársku prácu budú použité sekundárne dáta z dostupných zdrojov a primárne dáta získané marketingovým prieskumom. Prvá časť bakalárskej práce bude venovaná teoretickým východiskám marketingovej komunikácie a marketingovému mixu s dôrazom na marketingový komunikačný mix …more
 

Keywords

marketingová komunikácia autoškola analýza konkurencia dotazníkové šetrenie marketing communication driving school analysis competition questionnaire investigation
 
Language used: Slovak
Date on which the thesis was submitted / produced: 29. 4. 2024
Identifier: https://is.slu.cz/th/n5vxi/

Thesis defence

  • Date of defence: 4. 6. 2024
  • Supervisor: Ing. Radka Bauerová, Ph.D.
  • Reader: Ing. Dominika Pokorná

Citation record

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
Složka Reference to the local database directory of the institution

Silesian University in Opava

School of Business Administration in Karvina

Bachelor programme / field:
Marketing / Marketing

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