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Nicola Pospíšilová

Bachelor's thesis

Analýza a zhodnocení marketingové strategie Stages Hotelu Prague, A Tribute Portfolio Hotel

Analysis and evaluation of the marketing strategy of Stages Hotel Prague, A Tribute Portfolio Hotel
Abstract:
Bakalářská práce se věnuje problematice analýzy a zhodnocení marketingové strategie Stages Hotelu v Praze. Cílem práce je analýza marketingové strategie, která se zabývá analýzou marketingových nástrojů a následné zhodnocení.
Abstract:
The bachelor thesis deals with the analysis and evaluation of marketing strategy of Stages Hotel in Prague. The aim of the thesis is analysis of the marketing strategy, which deals with the analysis of marketing tools and subsequent evaluation.
 

Keywords

marketing marketingová strategie hotel SWOT analýza PESTLE analýza marketingový mix trh produkt marketing marketing strategy SWOT analysis PESTLE analysis marketing mix market product
 
Language used: Czech
Date on which the thesis was submitted / produced: 12. 5. 2023
Identifier: https://is.ucp.cz/th/m6hc9/

Thesis defence

  • Date of defence: 13. 6. 2023
  • Supervisor: doc. Ing. Monika Palatková, Ph.D.
  • Reader: prof. Ing. Pavel Krpálek, CSc.

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Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
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University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Bachelor programme / field:
International Management and Marketing / International Management and Marketing

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