The impact of branding strategies on the CRM process: The case of Coca Cola in Ghana – Tarek Arslan
Tarek Arslan
Master's thesis
The impact of branding strategies on the CRM process: The case of Coca Cola in Ghana
Abstract:
The main aim of this thesis is to analyze the impact of branding strategies in the customer relationship management process as well as to analyze the economic impact that it has on the economic development of the country.Both primary and secondary sources of data will be utilized to make research about the topic under study. Primary data will be collected by the preparation of questionnaires to Coca …more
Language used: English
Date on which the thesis was submitted / produced: 6. 4. 2020
Thesis defence
- Supervisor: Ing. Jana Pitrová, Ph.D.
Citation record
ISO 690-compliant citation record:
ARSLAN, Tarek. \textit{The impact of branding strategies on the CRM process: The case of Coca Cola in Ghana}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/lvwd0i/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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