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Ing. Jana Rybanská

Master's thesis

Ponuka nového produktu pre cestovné kancelárie - Speleoturistika na Slovensku

New product offer for travel agencies - Speleoturism in Slovakia
Abstract:
The thesis is dedicated to the new tourism product - Speleotourism in Slovakia, region Liptov. I examined the incorporation of a new product on our market and the interest of potential clients about this product. This is a package of services in tourism, which are associated with visit of natural cave formations, transport services and animation services. I analyzed the environment and our tourism …more
Abstract:
V diplomovej práci sa venujem novému produktu cestovného ruchu – speleoturistike na Slovensku, v regióne Liptov. Skúmala som začlenenie nového produktu na našom trhu a záujem potenciálnych klientov o tento produkt. Jedná sa o balík služeb v cestovnom ruchu, kde sú spojené prehliadka jaskynných útvarov, dopravné služby a animačné služby. Analyzovala som prostredie v cestovnom ruchu a náš produkt pomocou …more
 

Keywords

balík služieb kancelária cestovný ruch Liptov marketing produkt speleoturistika package of services travel agency tourism product speleotourism
 
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 6. 2013
Identifier: http://is.vsh.cz/th/6406/vsh_m/

Thesis defence

  • Date of defence: 29. 8. 2013
  • Supervisor: Mgr. Věra Fišerová
  • Reader: Ing. Petr Studnička

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