CSR (corporate social responsibility) in relation with company Panasonic

Ing. Uzeyir Jafarov

Diplomová práce

Abstract:

The thesis investigates the topic of corporate social responsibility practices in the business activities of entities. In the theoretical part of the research, the author provides a theoretical overview of CSR and the particular functions and aims which such activities may fulfill within corporate business. In the practical part, the corporate social responsibility practices of Panasonic Corporation are investigated in detail, and the CSR model used by the company is compared to the ones implemented by its main competitors - Samsung, and Sony. The findings of the thesis reveal the importance of CSR activities in the business practice of entities. The results of the research paper should be of interest to the researchers investigating the practical aspects of CSR activities run by companies.

Keywords

Corporate social responsibility, CSR, culture, customer communication, education, environment protection, marketing, Panasonic, Samsung, society, Sony.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 22. 7. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 24. 8. 2016
• Vedoucí: Dr. Ing. Jan Campbell, Ph.D.
• Oponent: Ing. Andrej Mazán, MBA

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance