Marketingová strategie personální agentury REED se zaměřením na cílovou skupinu v IT oblasti – Bc. Barbora Procházková
Bc. Barbora Procházková
Master's thesis
Marketingová strategie personální agentury REED se zaměřením na cílovou skupinu v IT oblasti
Marketing strategy targeting at IT specialists for REED personnel agency
Abstract:
Diplomová práce se soustředí na vytvoření návrhu vhodné komunikační a business strategie v rámci náboru IT specialistů, určeného pro britskou personální agenturu REED. Tato personální agentura je ve Velké Británii považována za jedničku v oblasti poskytování personálních služeb. Na českém trhu působí od roku 2008, ale ve vysoce konkurenčním prostředí se jí nedaří prorazit a získat stabilní podíl na …moreAbstract:
The diploma thesis is focusing on a creation of communication and business strategy proposal within IT specialists recruitment, appointed to the british personnel agency REED. The mentioned company is considered to be a number one recruitment agency in whole Great Britain. Established in 2008 in the Czech Republic, REED wasn’t able to put up with the highly competitive environment on the czech market …more
Language used: Czech
Date on which the thesis was submitted / produced: 31. 3. 2021
Thesis defence
- Supervisor: Ing. Martina Chalupová, Ph.D.
Citation record
ISO 690-compliant citation record:
PROCHÁZKOVÁ, Barbora. \textit{Marketingová strategie personální agentury REED se zaměřením na cílovou skupinu v IT oblasti}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/m2053b/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Public Administration and Regional Development - Litoměřice
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