Zita Szabó
Master's thesis
Application of Management Approaches in Tourism
Application of Management Approaches in Tourism
Abstract:
This Diploma Thesis captures the essence of management approaches in the tourism industry. It examines the nature of tourism, the tasks and challanges tourism managers have to face and their possible solutions. The focus of the paper is on the growing number of Chinese tourists arriving to the Czech Republic. The reasons behind this trend are examined and the opportunities to attract more Chinese tourists …moreAbstract:
This Diploma Thesis captures the essence of management approaches in the tourism industry. It examines the nature of tourism, the tasks and challanges tourism managers have to face and their possible solutions. The focus of the paper is on the growing number of Chinese tourists arriving to the Czech Republic. The reasons behind this trend are examined and the opportunities to attract more Chinese tourists …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2018
Identifier:
https://is.vsfs.cz/th/ttrao/
Thesis defence
- Date of defence: 21. 6. 2018
- Supervisor: prof. PhDr. Karel Lacina, DrSc.
- Reader: Mgr. Ing. Miroslav Jurásek, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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