Evaluation of Blogging as a mean of Marketing Communication in Kazakhstan

Ainur Bazhuova

Bakalářská práce

Abstract:

The current state of blogging in Kazakhstan was the subject of this bachelor thesis. The theoretical part provided an overview of historical development, the foundational concepts of marketing, and features of online communication platforms. The thesis then goes on to discuss the basics of the marketing mix and its key elements, including pricing, product, venue, and promotion (4P). The subject of the next chapter is internet marketing communications in particular and marketing communication technologies in general. The last chapter of the theoretical section, which is equally important, centers on blogging as a tool for marketing communication, as well as its benefits and drawbacks. An examination of blogging and how Kazakhstani society views it makes up the practical part. It takes the form of an online survey on the Google Form. The thesis suggests that social communication tool such as blogging is essential, but it also has both positive and negative repercussions. The results of the survey show that people prefer using the Internet as their primary information source. As a result, blogging is a tool that individuals mostly use to obtain information online. The respondents had a positive opinion of blogging; they believe it has more positive effects than negative ones.

Keywords

Blogging, Communication, Place, Marketing, Instagram, Marketing Mix, Price, Social Media, Website, Product, Promotion

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 5. 2023
• Vedoucí: Ing. Tereza Balcarová, Ph.D.
• Oponent: Jana Pitrová, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Economics and Management