Ing. Anida Krajina
Diplomová práce
Neuromarketing in practice
Neuromarketing in practice
Abstract:
The aim of this thesis is to apply research in neuromarketing and evaluate its potential contribution in enhancing merchandising performance, in this particular case, of dm stores in Sarajevo, Bosnia and Herzegovina. The thesis consists of theoretical part, which overlaps the basic roots and principles of neuromarketing, as still one of the most tempting and the least known field in marketing research …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 12. 5. 2014
Identifikátor:
https://is.muni.cz/th/de65k/
Obhajoba závěrečné práce
- Obhajoba proběhla 16. 6. 2014
- Vedoucí: doc. Ing. Alena Klapalová, Ph.D.
- Oponent: Ing. Bc. Michal Ďuriník
Plný text práce
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Zveřejněno v Theses:- světu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasarykova univerzita
Ekonomicko-správní fakultaMagisterský studijní program / obor:
Ekonomika a management / Podniková ekonomika a management (angl.)
Práce na příbuzné téma
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Importance of sustainability within the fashion industry in the purchase decision making process of Gen Z.
Gyuzal Kuspakova -
The Influence of Advertisements on Preschool Children and Their Roles in the Purchase Decision Making Process
Kateřina Šenková -
Purchase Involvement in Consumer Decision Making: How University Students Buy Low- and High-risk Products
Denisa Valsová -
The Role of Instagram influencers in the Consumer Decision Making Process
Aliaksandra Sonets -
The Role of Instagram Influencer in the Consumer Decision Making Process in the France Fashion Industry
Leila Baizakova -
Financial market and instruments in Bosnia and Herzegovina, development, perspectives and limitations
Emina Džubur -
Land use preferences and distribution of Pelophylax spp. in Bosnia and Herzegovina
Berina Vrhovac -
Support in reporting and registration of Bosnian emigrants for the Embassy of Bosnia and Herzegovina in Prague
Ivona Josipović