Digital Marketing Communication Strategy for a selected company – Nora Khalatian
Nora Khalatian
Master's thesis
Digital Marketing Communication Strategy for a selected company
Digital Marketing Communication Strategy for a selected company
Abstract:
The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of …moreAbstract:
The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of …more
Language used: English
Date on which the thesis was submitted / produced: 10. 11. 2020
Identifier:
https://vskp.vse.cz/eid/83584
Thesis defence
- Date of defence: 14. 6. 2021
- Supervisor: Aleš Kubíček
- Reader: Karel Pernica
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/83584
Vysoká škola ekonomická v Praze
Master programme:
Management
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