Nora Khalatian

Master's thesis

Digital Marketing Communication Strategy for a selected company

Digital Marketing Communication Strategy for a selected company
Abstract:
The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of …more
Abstract:
The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 10. 11. 2020

Thesis defence

  • Date of defence: 14. 6. 2021
  • Supervisor: Aleš Kubíček
  • Reader: Karel Pernica

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/83584