Digital Marketing Communication Strategy for a selected company

Nora Khalatian

Diplomová práce

Anotace:

The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of using the results and recommendations in the improvement of the promotional activities of the selected company.

Abstract:

The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of using the results and recommendations in the improvement of the promotional activities of the selected company.

Klíčová slova

communication mix, digital marketing strategy, social media marketing, website, SEO

Keywords

communication mix, SEO, digital marketing strategy, social media marketing, website

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 10. 11. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 14. 6. 2021
• Vedoucí: Aleš Kubíček
• Oponent: Karel Pernica

Vysoká škola ekonomická v Praze

Magisterský studijní program:
Management