Diana Fričová
Bachelor's thesis
Vernostné programy v hotelierstve
Loyalty programs in the hospitality industry
Abstract:
The topic of this thesis is The Loyalty programs in the hotels. A motive for an investigating this area is based on an article I have read and which was dedicated to this issue. The aim of this paper is analysis and comparison of the loyalty programs in the hotels in Slovakia. In the first part I deal with the theoretical knowledge about development of hospitality industry. Further, I discuss marketing …moreAbstract:
Témou mojej bakalárskej práce sú Vernostné programy v hotelierstve. Danú problematiku som sa rozhodla skúmať po prečítaní jedného článku, ktorý sa venoval danej téme. Cieľom práce je analýza a porovnanie vernostných programov v ubytovacích zariadeniach na Slovensku. V prvej časti práce sa zaoberám teoretickými poznatkami, konkrétne vývojom hotelierstva. Tiež sa zameriavam na hotel ako taký. Ďalej rozoberám …more
Language used: Slovak
Date on which the thesis was submitted / produced: 22. 4. 2014
Identifier:
http://is.vsh.cz/th/11898/vsh_b/
Thesis defence
- Date of defence: 3. 6. 2014
- Supervisor: Ing. Martina Sochůrková
- Reader: Ing. Stanislava Belešová, PhD.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management
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