trategy of Fast Fashion Retailers in the Czech Republic - A Case Study Analysis of Three Chosen Retailers – Hana Kučmašová
Hana Kučmašová
Master's thesis
trategy of Fast Fashion Retailers in the Czech Republic - A Case Study Analysis of Three Chosen Retailers
Strategy of Fast Fashion Retailers in the Czech Republic - A Case Study Analysis of Three Chosen Retailers
Abstract:
Tato diplomová práce se zaměřuje na problematiku fast fashion reteilerů. Teoretická část práce se zabývá teorií strategie a mezinárodní strategie a fast fashion retailingu. Praktická část se pak soustřeďuje na působení fast fashion retailerů v České republice. Hlavní součástí praktické části jsou tři případové studie zabývající se působením mezinárodních řetězců MANGO, Zara a H&M na českém trhu; prostřednictvím …moreAbstract:
The aim of this master thesis is to define fast fashion and fast fashion retailing, and describe specifics of their business activities with deep focus on the Czech market. The theoretical part reviews literature dealing with international strategy and management and fashion and fast fashion retailing. The empirical part then focuses on real-life business cases. In order to illustrate the behaviour …more
Language used: English
Date on which the thesis was submitted / produced: 3. 12. 2009
Identifier:
http://www.vse.cz/vskp/eid/22202
Thesis defence
- Date of defence: 14. 6. 2010
- Supervisor: Martina L. Jaklová
- Reader: Helena Sedláčková
Citation record
ISO 690-compliant citation record:
KUČMAŠOVÁ, Hana. \textit{trategy of Fast Fashion Retailers in the Czech Republic - A~Case Study Analysis of Three Chosen Retailers}. Online. Master's thesis. Praha: University of Economics, Prague. 2009. Available from: https://theses.cz/id/mqd894/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/22202
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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